If you ask anyone what is their goal for SEO, most likely the first response you’ll hear is this: to get on the first page of search results. But then I ask myself: Is that what search engine optimization is all about?
Now, that’s not a bad goal to set. In fact, being on the first page should be an ultimate goal for SEO because most visitors who search online don’t even go past the second or third page. Imagine the fifth, six, and seventh. So being on the first page of search results gives you an advantage over those who rank in later search results. Agreeably, setting a goal to be on the first page of search results is a good goal to set. However, it’s not all that easy to achieve this goal. And the reason for this is competition.
Each day more and more competitors are competing to be on that number spot. Some spend hundreds, if not thousands, of dollars on PPC Campaigns and SEO by passes. On the other hand, others are overloading their pages with back links – hatching up link farms just to cheat their way to a higher ranking position (and it worked).
So should anyone who is venturing in a SEO journey put all their focus on trying to get to the first page of search results? What do you think?
Well, this is what I think. I think someone who is venturing in a SEO journey should put some focus on search engine optimization – not all his focus. Instead of bogging himself down with SEO complications, he should also put some focus on social networking such as social media.
Now, why do I say this?
Balance the Odds
One reason why I say this is because when you put some focus on SEO and some focus on social networking you are balancing the odds. This means you are not only aiming at search engines but also at social networks where millions of people interact.
Putting all Your Focus on SEO Only
Let’s say you put all your focus on SEO to attract search engines’ attention. Now, keep in mind that search engines are there for people to “search”. With this mind, do you think that everyone that goes to search engines is searching for your products or services?
Don’t put your hopes up.
However, there is a specific audience that might be looking for what you’re offering. And again, that’s a specific audience. The odds of your audience being a large audience will depend on what you’re offering, and if what you’re offering is a common product or service, best believe you’ll be facing a high competition; hence, making your SEO venture a lot harder than it already is.
Now, let’s look at this situation from a different perspective. Let’s say you don’t put all your focus on SEO. Rather, you put half of your focus on SEO and the other half on social networking.
Some Focus on SEO and Some Focus on Social Networking
When you put some focus on SEO, you’re aiming at search engines – specifically your target audience. Then, on the other hand, putting some focus social networking gives you the opportunity to interact with a wider range of audience. This, now, leaves you at a balanced level. Therefore, if your target audience is a small audience you then have the social network to get your message across to even a greater audience.
And even though not everyone in your social networking will be looking for your product or service, still, you have more chances of getting people to know about what you’re offering.
By doing this, you’re balancing the odds of how people are knowing and finding your business .
Another reason why you should put some focus on social networking instead of all your focus on SEO is because with SEO you’re not guaranteed a high volume of audience unless you’re spending a massive amount of money or found a SEO genius to help you out with that. But if you don’t have the funds to spend or didn’t find a SEO genius, then you should put some focus on social networking.
Remember, the whole purpose of SEO or search engine optimization is to attract a specific target audience that is relevant to your business. This means whatever you’re offering will be targeted to the audience that’s actually looking for it.
Search Engine Optimization is good in the sense getting found. But wouldn’t it be better to get found “and” get more people to know about your product or services? Of course it would better.
With social networking, there is a guaranteed of a high volume of audience. In fact, Facebook alone has over 1 billion active users and counting. This social media stat was reported by a recent blog that I read. You see, what I’m saying is here simple. Aim at search engines to target your specific audience; aim at social networking to target a wider range of audience. Yes, not all will need your products or services. However, more audiences will know about what you have to offer.
So what do you think? Should you put more focus on SEO or Social Networking? Well, as you have seen, I believe you should put your focus on both rather than just one. That way, you’re balancing the odds and targeting a wider range of audience that’s guaranteed.
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